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Esdoorn de Vries

Call companies at the moment they have a reason to buy.

Radar is our own AI for lead generation. Every day it reads thousands of public sources and lines up companies with a current reason to talk for our callers, complete with the decision-makers and the story behind it.

No event, no lead

A list of companies in the right industry is not a lead. A company that announced a new distribution centre last week and is hiring three planners is. Radar always starts with a dated event from a named source, and only then looks at the company.

Radar by Esdoorn de Vries

What Radar looks at

Radar tracks more than 70 types of signals in public sources. A selection:

  • Job vacancies

    A company that is hiring is growing, changing or has a problem you solve.

  • News and trade media

    Expansions, acquisitions, new branches and new customers.

  • Dutch Chamber of Commerce (KvK) changes

    New branches, relocations and changes in the organisation.

  • Tenders

    Who won a contract, and who narrowly missed out.

  • Permits

    Building and environmental permits as an early sign of investment.

  • Trade fairs

    Companies exhibiting for the first time and looking for new customers.

From signal to appointment

  1. 1

    Signal

    Radar finds an event and records the source and the date. The fresher the better: ideally no more than two weeks old.

  2. 2

    Company

    Radar identifies the company and checks it against your target audience: industry, size, region and exclusions.

  3. 3

    Decision-makers

    Radar looks up to three decision-makers on the company's own website and checks that the name really appears there.

  4. 4

    Briefing

    The caller gets a card with three notes: why now, who, and why your offer fits here.

  5. 5

    Call

    Our team calls with the reason to talk in hand. If it fits, you see the appointment first in your client portal. Approve it and it goes straight into your calendar.

What the caller sees

[A]Example Logistics B.V.

Level A
Why now
Opening a second distribution centre in Venlo in March and hiring five planners (vacancies posted 3 days ago).
Decision-makers
Operations director and planning manager, both named on the company's own website.
Why you
Growth at two sites at once: exactly the moment your planning software makes the difference.

Fictional example.

Sharper every week

Our callers rate every lead. That feedback adjusts Radar: sources or signals that produce poor leads get less weight. So the selection for your campaign gets better every week.

What Radar does not do

  • No purchased address lists or data brokers
  • No sole traders or general partnerships
  • No leads without a reason backed by a source
  • People without a lead are removed from the system after 90 days

Where Radar works

Radar works in the Netherlands, Belgium and Germany. Our team calls the decision-makers in Dutch, English or German.

Radar is included in every package

You can't buy Radar on its own. It comes with every package, starting with Basis: €245 per approved meeting, €195 per 4 weeks and €749.50 setup.

Frequently asked questions

Is Radar a tool I can use myself?

No. Radar is our internal engine. You notice it in the appointments in your client portal and in the briefing that comes with each one.

Where does Radar get contact details from?

From public business sources, such as the company's own website or a job vacancy. We don't buy address lists.

Does Radar work for every industry?

Radar works best when something regularly happens in your target audience that gives a reason to call: growth, a move, hiring, investment. In the strategy session we look at which signals count for you.

Ready for a full calendar?

Book a 30-minute introduction. Together we look at your target audience, your market and which package fits. There's no obligation.